If it isn’t already a fundamental part of your skincare routine, then you might not be moisturising your skin enough. Whether your skin is dry, oily, acne-prone, blemish free – moisturising is essential. Especially to keep those wrinkles at bay and maintain a youthful glow.

This is because moisturiser has the ability to:

  1. Reduce blemishes 

    Having clearer skin is a sure way to look more youthful. Much like when your skin is too oily, when your skin is too dry problems such as breakouts can occur.

    I know what its like to get a spot and automatically think, “I’m going to dry out these bad boys,” but this is a common misconception. Having moisturised skin is fundamental to keeping breakouts at bay. There are different moisturisers for different skin types, but nonetheless they all need the moisture.

    On top of this, moisturised ‘dewy’ skin reduces the appearance of lines, wrinkles and blemishes by smoothing out the skin and making it look healthier.

    In a study from the British Journal of Dermatology it was found that moisturiser decreased wrinkle depth and width of skin making it look younger, “these results suggest that regular use of skin moisturizers should delay or slow down the rate of persistent wrinkling.”

  2.  Protect from damage

    The skin on your face, neck and chest is much thinner than on other parts of the body. It is constantly replacing itself which means that it is more sensitive and vulnerable to the elements.Having a good moisturising routine will protect your skin from the drying winter wind or the sun kissed summer heat. By keeping your weather-beaten face and neck moisturised and hydrated you will limit the effects of age spots, complexion issues and lines.

    The study mentioned above stated that “protecting the skin from acute and chronic sun damage and using moisturizers regularly can preserve the skin’s youthful elasticity … thereby delaying the age at onset and slowing down the rate of wrinkling over a lifetime.”

  3. Plump to perfection

    Moisturiser is scientifically proven to slow down time’s cruel mistress as in fact moisturised skin, according to Dermatologists, becomes wrinkled a lot less quickly than dry skin. That plump feeling in your face is your lotions and potions turning back the biological clock.

    Colostrum, the central ingredient to all Electric Body and theCream products, furthers these time-turning effects of moisturiser.

    “People have claimed that colostrum has benefits such as soothing, plumping lines and wrinkles, improving elasticity, and nourishing the skin,” explained Dr. Jaliman.

    With these points in mind we recommend you get yourself a trusty moisturiser, such as face by theCream or the all-in-one Electric Body Skin Elixir. With these products, the bartender will definitely ask to see your ID next time you are at the bar!


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